How to Grow Your Company Followers on LinkedIn

How to Grow Your Company Followers on LinkedIn
Profile picture of Nathan Clarke, the author of the blog post titled "How to Grow Your Company Followers on LinkedIn"
Nathan Clarke

LinkedIn is a powerful platform for businesses seeking to expand their professional network and enhance brand visibility.

With over 1 billion users, the potential to reach a targeted audience is immense. Consider LinkedIn to be a vast, lively metropolis, with each connection representing a path to new opportunities and every follower demonstrating your brand's significance in the professional community. 

Standing out in this metropolis of corporate profiles necessitates a precise and deliberate strategy. This blog post will explore innovative strategies and insights for businesses aiming to boost their LinkedIn follower count.

The Importance of LinkedIn Followers for Businesses

Why, one might ask, does the number of LinkedIn followers matter to businesses? The answer is not just the pride of large numbers, but also the profound impact a strong follower base has on a company's digital footprint. Followers are more than just numbers, they represent your target audience, potential clients, future employees, and, most importantly, brand advocates. They amplify your content, broaden your audience, and boost your digital credibility.

Why should I get followers on LinkedIn for my business?

Consider this: a business with a large LinkedIn following is like a speaker in a packed auditorium, with eager ears hearing every word, as opposed to a lone voice in the wilderness. It's all about visibility, influence, and engagement. Each follower adds a layer of validation and authority to your brand, ensuring that your company is not only seen but also heard on a platform populated by professionals and decision-makers.

How many followers should a company have on LinkedIn?

Frequently, businesses get fixated on the question: "How many followers should a company have on LinkedIn?" This pursuit of an optimal follower count is a misplaced effort. The focus should be on the quality of followers and engagement rather than just the quantity. A smaller, engaged, and interactive follower base can be more valuable than a large, passive audience.

Success on LinkedIn is not measured by how many followers you have but by the impact of your interactions with those followers. It's about fostering a community around your brand, a community that believes in your message, values your content, and is willing to advocate on your behalf.

Growing Company Followers on LinkedIn

The goal of increasing your company's LinkedIn followers should not be a numbers game. It's a strategic endeavor that requires you to understand and capitalize on the platform's unique ecosystem. Here are proven strategies to consider:

LinkedIn Company Page Optimization: Your Digital Storefront

Your LinkedIn Company Page can be thought of as your company's digital storefront. According to LinkedIn, complete pages receive 30% more weekly views. Begin by ensuring that each section of your page contains relevant and engaging content. Use high-quality images and keep your branding consistent across all digital platforms. Remember, your 'About' section is an excellent opportunity to concisely communicate your company's mission, values, and what distinguishes you.

Humanize Your Brand

People connect with other people, not faceless corporations. Humanizing your brand on LinkedIn has the potential to significantly increase engagement. Share employee stories, workplace culture, and behind-the-scenes insights into your business operations. According to a study conducted by the Content Marketing Institute, emotional content is more likely to be shared. Make the most of this by telling stories that connect with people on a personal level.

Amplify Through Employees - Your Best Brand Ambassadors

Your employees are your most valuable asset for expanding your LinkedIn presence. Encourage them to interact with and share your company's content in their networks. According to LinkedIn, employees have 10 times more first-degree connections than companies do. By leveraging this network, you can dramatically increase the reach of your content and, as a result, the number of followers you have.

A Targeted Approach of LinkedIn Ads

LinkedIn Ads are an effective way to reach potential followers. With advanced targeting options such as job title, industry, company size, and more, you can tailor your message to the audience most likely to engage with your brand. To maintain engagement, promotional content should be balanced with value-driven posts.

Stay Agile, Monitor and Adapt

In the modern digital world, agility is key. Monitor your content's performance on a regular basis using LinkedIn Analytics. This information can give you a better understanding of what your target audience wants. Be prepared to change your strategy in response to these insights.

Cross-Promote To Strengthen Your Social Media Efforts

Do not limit your LinkedIn strategy to the platform itself. Cross-promote your LinkedIn content across multiple social media channels. This not only improves content visibility, but it also directs your current audience on these platforms to your LinkedIn page. According to a Pew Research Centre survey, a majority of US internet users use two or more social media sites, demonstrating the value of a multi-platform strategy.

Engage with the LinkedIn Community Beyond Posting

Engagement is a two-way street. Actively participate in relevant LinkedIn groups, leave comments on industry-related posts, and engage with content from potential partners or clients. This increases visibility and establishes your brand as an active, engaged member of the LinkedIn network.

Growing a LinkedIn following as a business requires a combination of strategic content creation, humanized branding, employee amplification, targeted advertising, and active community involvement. By implementing these strategies, you can transform your LinkedIn Company Page into a vibrant hub of professional connections and opportunities. Remember that the key to LinkedIn success is authenticity, consistency, and a willingness to adapt and evolve in response to the needs of your audience.