Guide to Removing www from Your URL

Want to lose the "www"? Let's make your URLs sexier.

In an age where children are creating websites while still mastering the art of tying their shoelaces, the digits after the domain name might seem trivial. But they're not. The ongoing debate over www versus non www URLs isn't just about aesthetics, it's essential for SEO and user experience. The “www” can feel cumbersome, much like that extra pizza slice that's hardly a slice anymore. So, let's talk about this quirky little scenario of URL structure, why it matters, and how you can effortlessly transition to a cleaner, punchier web address.

What's the Deal With "www"?

In case you've been living under a rock, “www” stands for World Wide Web. Historically, it was necessary for identifying a path to resources, and voilà, the internet took it from there. Still, that was the early 90s. Today, most of us don't need to relive the past particularly if it means our web address looks like an obsolete relic. Enter the non www URLs, which have swooped in with a promise of simplicity, clarity, and dare I say it fancier branding.

Still not convinced? Let's debunk common myths. Some people think if you drop the “www,” it jeopardizes site authority or search rankings. Not true. It's all a matter of consistency. One clean URL structure can pave the way for better usability and enhanced user interaction. Who wouldn't want that?

Benefits of Ditching the "www"

• Brand Like a Boss: A non www URL is cleaner think sleek. Instead of “www.example.com,” you're looking at “example.com.” A streamlined URL is memorable. It makes marketing materials, business cards, and social media posts feel refined instead of cluttered.
• Simplicity Wins: People type URLs into their browsers or share them in text messages. A shorter URL declutters the digital setting. Plus, no one wants to send a message full of unnecessary letters unless it's from an ex.
• Can We Talk SEO?: Every page on your site needs a unique identity. With non www, you minimize duplicate content issues. You want the search engine bots hanging out on the right page, not getting lost in the web's underbelly.

Checking What You've Got

Before yanking “www” off your URL, you need to check what's in your current setup. Is it all dressed up, or are those trailing letters trying to steal the show? Jump into Google Search Console it's looking out for your SEO well being.

There, you can see how many users are visiting your site with "www." These numbers can show you if the transition is worth it. As tempting as it might be to keep both versions, having a single, strong domain helps you channel your focus.

Let's Get Down to Business: Taking Out "www"

So, you're ready to jump into the nitty gritty of implementing this change. Not a tech wizard? No worries. Here are the steps easy peasy.

Adjust Your Hosting Provider Settings

Most hosting services are like pet cats easier to deal with once you learn their quirks. If you're with Bluehost or GoDaddy, navigating to the settings to manage your domain is straightforward. There's usually a button that says, “Make it pretty” or something along those lines.

Update the .htaccess File

For those feeling adventurous, befriend the .htaccess file. Adding a simple redirect code can ensure anyone trying to visit “www.example.com” gets redirected swiftly to “example.com.” Trust me, your site visitors will thank you. Here's a nifty little snippet you'll want to add:

```plaintext

RewriteEngine On

RewriteCond %{HTTP_HOST} ^www\.example\.com [NC]

RewriteRule ^(.*)$ http://example.com/$1 [L,R=301]

```

Don't panic, it's just about instructing those fancy web servers to play nice.

DNS Settings Matter

Just like a GPS needs to know where it's headed, DNS settings are critical too. You'll ensure that your records point correctly to the non www version. Most registrars provide an easy interface for managing DNS settings, so don't shy away from diving in.

Setting Up 301 Redirects: The Secret Sauce

You want all signs pointing toward your new destination? Welcome to the world of 301 redirects! These tell search engines and users that your main URL has changed permanently.

A redirect isn't just for show. It helps you keep your SEO juice flowing and ensures that no one ends up at a dead end. It's critical to test your redirects through various tools to confirm they're functioning the way a well oiled machine should.

Monitor the Results

Switching to a non www URL isn't a “set it and forget it” situation. Make simplicity your best friend, using Google Search Console and other analytics tools to keep tabs on your traffic and rankings. Before and after transitions can reveal useful insights into user behavior. Did they stick around? Did they run for the hills? Keep tabs, adjust strategies, and deal with the learning curve.

Challenges? Bring It On

Understand that change isn't always smooth sailing. Potential SEO pitfalls can occur, and navigating mixed content issues, especially with HTTPS sites, can feel like walking a tightrope. Your users might get confused if the link they clicked on doesn't behave as they'd expect. Communicate changes through your platforms, and honestly, set realistic timelines.

Best Practices Moving Forward

Now that you're free of “www,” you want to keep things as neat as your new URL. Track backlinks and address any that still cling to their old ways. This proactive management keeps your online presence polished and consistent.

Take the Leap

Consistency is key. Dropping “www” isn't just an aesthetic choice it's about clarity and usability. So go on. Reap the benefits of a non www URL and watch as your branding strategy transforms.

Are you ready to give your URL a facelift? Join me in the next article, where we're going to dismantle even more branding strategies for you to improve your online presence. Trust me, you'll love every minute of it.